Evaluating experience investment in accommodation discovery through generative AI

By Joel Leslie

Customer influence and engagement, eWOM and synthetic WOM, generative AI in tourism, hotel reviews and demand, attribution and incrementality, distribution economics, causal inference and measurement., generative artificial intelligence, travel, accommodation, electronic word of mouth, customer influence, incremental contribution, marketing measurement

A framework for evaluating guest-experience investment when generative AI mediates accommodation customer evidence.

A framework for evaluating guest-experience investment when generative AI mediates accommodation customer evidence.